12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
RSVPs Closed
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Full Name

Company & Title

Full Name

Company & Title

12pm - 1pm

How to Build Schedule Blocks

C. Doe

Infrastructure Modernization: A US-Canada Conversation
Wednesday
, 
March
 
29
, 
2017
 from 
08:00
 - 
10:30am
 

About

Infrastructure modernization is an issue that enjoys bipartisan support across the United States and momentum is building within the new administration and Congress to take on this task.


As American leaders turn their attention to infrastructure issues, what lessons can we draw from the experiences of Canada, our neighbor to the north and key trading partner? Can the two allied economies continue to collaborate closely and what challenges will they likely confront?


How can the federal government and private industry work together to transform North America's aging infrastructure? The Hill convened key officials from the United States and Canada, infrastructure experts, and industry leaders for a policy briefing on infrastructure reform and finding solutions that will work for all communities.

Speakers

Rep. John Delaney

(D-MD)

Co-Chair, New Democrat Coalition's Task Force on Infrastructure

Rep. Bill Shuster (R-PA)

Chairman, House Transportation & Infrastructure Committee

Honourable Amarjeet Sohi

Minister of Infrastructure and Communities, Government of Canada

Marcia Hale

President, Building America's Future

David Pennington

Managing Director, BMO Capital Markets

Marc Scribner

Senior Fellow, Competitive Enterprise Institute 

Ed Wytkind

President, Transportation Trades Department, AFL-CIO

Matthew Chiller 

Vice President, Federal Affairs, CH2M

Scotty Greenwood

CEO, Canadian American Business Council

Moderators

Bob Cusack

Editor-in-Chief, The Hill

Melanie Zanona

Staff Writer, The Hill

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

Agenda

8:30 AM

Welcome

Johanna Derlega, Publisher, The Hill

8:35 AM

View from Capitol Hill

-  Rep. John Delaney (D-MD), Co-Chair, New Democrat Coalition's Task Force on Infrastructure

Moderated by Bob Cusack, Editor-in-Chief, The Hill

8:55 AM

Audience Q+A


9:00 AM

View from Capitol Hill

-  Rep. Bill Shuster (R-PA), Chairman, House Transportation & Infrastructure Committee

Moderated by Bob Cusack, Editor-in-Chief, The Hill

9:20 AM

Audience Q+A


9:25 AM

View from Ottawa

-  The Honourable Amarjeet Sohi, Minister of Infrastructure and Communities, Government of Canada

Moderated by Bob Cusack, Editor-in-Chief, The Hill

9:45 AM

Audience Q+A


9:50 AM

Sponsor Perspective: CABC Dialogues, Presented by The Canadian American Business Council

In conversation with Maryscott Greenwood, CEO, Canadian American Business Council

10:00 AM

Investing in Infrastructure

-  Marcia Hale, President, Building America's Future

-  Marc Scribner, Senior Fellow, Competitive Enterprise Institute

-  David Pennington, Managing Director, BMO Capital Markets

-  Ed Wytkind, President, Transportation Trades Department, AFL-CIO

Moderated by Melanie Zanona, Staff Writer, The Hill

10:25 AM

Audience Q+A

10:30 AM

Closing

Johanna Derlega, Publisher, The Hill

Sponsored by:

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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